Abstract: The shoe lace retainer has an upper surface that may have an aesthetic appearance, such as simulative of an animal. The lower surface has a material adherent to shoe laces. The preferred shoe lace adherent material is the hook portion of a hook and loop fastener. After the shoe laces are tied, the shoe lace retainer is placed over and releasably adhered to the shoe laces. Once adhered, the shoe lace retainer remains on the shoe laces and prevents movement that would cause the shoe laces to become untied. Since no portion underlies the shoe laces, the shoe lace retainer may be easily placed on the shoe after the laces are tied. The simple attachment method allows the shoe lace retainer to be used by small children.