Abstract: Systems, methods and apparatus are described for providing an online shopping experience to a consumer who is shopping at a merchant's physical retail location. In an embodiment, a method includes a providing a consumer shopping experience website to obtain at least one of consumer registration data, consumer mobile device data, a consumer shopping list, merchant registration data, and merchant inventory data. In an implementation, a mobile shopping application is provided on a consumer's mobile device operable to provide information such as merchant store locations, merchant inventory, in-store product location data, product review information, and shopping cart information. The method includes receiving a request for shopping information, generating the requested shopping information, and transmitting the shopping information to the consumer mobile device in real time, while the consumer is in a merchant's store.