Abstract: Embodiments of a distributed network system that implements a user-generated preferences (UGP) method to obtain meaningful data regarding user choices and profile data are described. The UGP process is implemented as an interactive application used to understand and segment internet users through graphical question and answer methodology. Over time as internet users participate and interact with the application more preferences are discovered which creates a silo, or profile, of information unique to each user. The interactive question and answer structure is directed to consumer users who are accessing specific websites or browsing the Internet. The UGP process provides the ability for a content provider to engage the user at several different times during the web browsing session, each in a slightly different way, but each in an equivalently engaging way.