Abstract: A shield holder has a manually-engageable handle on its lower end and a spoon-shaped panel on its upper end. It is curved from top to bottom. The shield holder releaseably holds a mascara shield made of soft, flexible sheet material provided with repositionable pressure-sensitive adhesive. The mascara shield is held under the eyelashes when mascara is being applied to avoid deposit of the mascara on the skin below the eyes. The handle is long enough and curved enough to hold the shield in place when it is positioned by hand, without interfering with the mascara-applying hand.