Patents by Inventor Elliot Aaron Kulakow

Elliot Aaron Kulakow has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Optimization of online advertising assets
    Patent number: 10755300
    Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.
    Type: Grant
    Filed: November 28, 2017
    Date of Patent: August 25, 2020
    Assignee: ORACLE AMERICA, INC.
    Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Seiler, Elliot Aaron Kulakow
  • OPTIMIZATION OF ONLINE ADVERTISING ASSETS
    Publication number: 20180137534
    Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.
    Type: Application
    Filed: November 28, 2017
    Publication date: May 17, 2018
    Applicant: Oracle America, Inc.
    Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Seiler, Elliot Aaron Kulakow
  • Optimization of Online Advertising Assets
    Publication number: 20170316446
    Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.
    Type: Application
    Filed: March 13, 2013
    Publication date: November 2, 2017
    Applicant: Oracle America, Inc.
    Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Sailer, Elliot Aaron Kulakow
  • Optimization of Online Advertising Assets
    Publication number: 20170316431
    Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.
    Type: Application
    Filed: March 30, 2012
    Publication date: November 2, 2017
    Applicant: MOAT, INC.
    Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Seiler, Elliot Aaron Kulakow