Abstract: A neck support apparatus for use with car seats and the like to prevent a child's head from swinging side to side and forward when the child is asleep in the seat. The apparatus comprises a base and a support pillow removably attached to the base. The base has a seat section and a back support riser that is attached to or integral with the seat section. The support pillow has a pillow body with a pair of neck support members extending outwardly from the front side of the pillow body to partially enclose the child's neck and support the child's head in the apparatus. Slots in the back support riser receive straps attached to the pillow body. A head engaging device can help hold the child's head in an upright position. The support pillow can have a character shape, such as a bear or the like.