Abstract: A system for displaying information to allow an observer at an event to obtain event-related data of specific interest, such as a player's individual statistics, using a pre-existing event general purpose display, such as a scoreboard, is provided. The system includes an information control system receiving contact information, such as a phone number or web address. The information control system formats the contact information to be compatible with the pre-existing event general purpose display, and provides the contact information to the pre-existing event display to allow the observer seeking the event-related data of specific interest to contact the information control system. A display control system receives the contact information and provides the contact information to the general purpose display. An information interface system establishes a communications channel with the observer, such as by receiving a telephone call from the user and generating audio prompts.