Abstract: A telescopic display structure is disclosed, the structure having a number of columns each having two or more substantially hollow parts, each part having two ends, a first part having a first width and an opening proximate to an upper end and a second part having a second width and an opening proximate to a lower end, the two widths of the two parts being different, so that at least part of the second part may slide within the first part, the grooves or openings having the same direction in regards to the display structure and being co-lineal when the telescopic display structure is in an extended position. A tray base having faces is fixed to the column.