Abstract: A method of producing a color image using a display comprised of pixels comprising red, green and blue primary color subpixels. The method comprises reducing the color gamut and increasing the brightness of the image relative to a base level, decreasing power to the display to reduce the brightness of the image, restoring color to the image to approximately the base level by modifying image pixel data using a three-dimensional lookup table to produce output image pixel data, and communicating the output image pixel data to the display. The display may be an LCD display, an LED display, an OLED display, a plasma display, and a DMD projector. Reducing the color gamut and increasing the brightness of the image may be accomplished by adding white to the image. The white may be added adaptively according to an algorithm by which the amount of white added decreases with increasing color saturation.