Abstract: When a social networking system receives a request from a requesting user for a content item associated with one or more comments, the social networking system determines an interest score for each comment. The interest score for a comment indicates a measure of the user's likelihood of being interested in the comment. Based on the calculated interest scores, the social networking system selects one or more comments for presentation to the viewing user along with the content item. The social networking system may specify an order in which the selected comments are presented based on the interest scores of the selected comments.

Abstract: Systems, methods, and non-transitory computer-readable media can obtain data describing at least one content item from a social networking system. A customized set of reaction options to be provided with the content item can be determined. The customized set of reaction options include a plurality of different options for expressing at least one reaction toward the content item, wherein each reaction is associated with at least a corresponding icon. Both (i) the content item and (ii) at least a portion of the customized set of reaction options are presented through a display interface.

Abstract: When a social networking system receives a request from a requesting user for a content item associated with one or more comments, the social networking system determines an interest score for each comment. The interest score for a comment indicates a measure of the user's likelihood of being interested in the comment. Based on the calculated interest scores, the social networking system selects one or more comments for presentation to the viewing user along with the content item. The social networking system may specify an order in which the selected comments are presented based on the interest scores of the selected comments.

Abstract: When a social networking system receives a request from a requesting user for a content item associated with one or more comments, the social networking system determines an interest score for each comment. The interest score for a comment indicates a measure of the user's likelihood of being interested in the comment. Based on the calculated interest scores, the social networking system selects one or more comments for presentation to the viewing user along with the content item. The social networking system may specify an order in which the selected comments are presented based on the interest scores of the selected comments.

Abstract: A social networking service allows a user of the service to create an interest list associated with a topic of interest, where the interest list includes members that may post content via the social networking service. Members of the interest list may post content associated with the topic. Other users of the social network service may subscribe to the list, and these subscribers may then receive a feed that contains the content posted by the members of the interest list.

Abstract: When a social networking system receives a request from a requesting user for a content item associated with one or more comments, the social networking system determines an interest score for each comment. The interest score for a comment indicates a measure of the user's likelihood of being interested in the comment. Based on the calculated interest scores, the social networking system selects one or more comments for presentation to the viewing user along with the content item. The social networking system may specify an order in which the selected comments are presented based on the interest scores of the selected comments.

Abstract: When a social interaction involving a non-user page is detected, a determination is made as to whether to notify an administrator of the page regarding the detected interaction. The determination is made based on a notification policy that describes a variable pattern for communicating with the administrator regarding social interactions. If a determination is made to notify the administrator, a communication is transmitted to the administrator describing the detected interaction.

Abstract: A social networking service allows a user of the service to create an interest list associated with a topic of interest, where the interest list includes members that may post content via the social networking service. Members of the interest list may post content associated with the topic. Other users of the social network service may subscribe to the list, and these subscribers may then receive a feed that contains the content posted by the members of the interest list.

Abstract: A social networking service allows a user of the service to create an interest list associated with a topic of interest, where the interest list includes members that may post content via the social networking service. Members of the interest list may post content associated with the topic. Other users of the social network service may subscribe to the list, and these subscribers may then receive a feed that contains the content posted by the members of the interest list.

Abstract: A social networking service allows a user of the service to create an interest list associated with a topic of interest, where the interest list includes members that may post content via the social networking service. Members of the interest list may post content associated with the topic. Other users of the social network service may subscribe to the list, and these subscribers may then receive a feed that contains the content posted by the members of the interest list.

Abstract: When a social interaction involving a non-user page is detected, a determination is made as to whether to notify an administrator of the page regarding the detected interaction. The determination is made based on a notification policy that describes a variable pattern for communicating with the administrator regarding social interactions. If a determination is made to notify the administrator, a communication is transmitted to the administrator describing the detected interaction.

Abstract: A user of a social networking system interacting in the system as the user, may request to undertake the identity of a non-user page of which the user is an administrator. If the user undertakes the identity of the page, the user interacts with the system as the page. Additionally, the social information displayed to the user is personalized for the page.

Abstract: Methods, systems, and computer products are provided for exposing the programming of an application user interface to allow modification of the associated user interface to include adding, removing, disabling, enabling and repurposing new or existing user interface components.