Abstract: The present invention discloses a seat belt sash in the form of a decorative strip of acetate or like fabric which has a satin finish on its front surface and a pressure sensitive adhesive on its rear surface which is covered with a protective peel-off backing strip. The sash is affixed to the shoulder strap of an automotive seat belt with the decorative surface of the sash facing outwardly in view of the public. The sash has a printed message, pattern, or solid color thereon and serves to encourage the use of seat belts by automotive drivers and passengers while simultaneously allowing the user to present his message to the public. The seat belt sash is made to specific dimensions, i.e. width and thickness, to insure interference free use of the seat belt.