Abstract: Disclosed are systems, media, and methods for automatically and intelligently redesigning a web presence by: ingesting files of an existing web site; extracting content from the ingested files; surveying a user for user preferences; determining a style package based on the user preferences; selecting a web site skeleton from a plurality of preconfigured web site skeletons based on the user preferences, the web site skeleton having a plurality of hierarchical blocks; applying a machine learning system to rank the extracted content; populating the content into the hierarchy of blocks based on the rank; automatically generating a redesigned web site by applying the style package to the populated web site skeleton; and providing an interface allowing the user to edit the style package, the content, and the web site skeleton.