Abstract: A self-anchoring beach umbrella having an umbrella canopy and an umbrella pole. The umbrella pole having an upper member for supporting the canopy and a lower member for self-anchoring the umbrella into a ground surface. The upper member being an elongated tubular sleeve having a first end communicating with and supporting the umbrella canopy, an axial lumen formed within the elongated tubular sleeve, and a second end for receiving a pole standard into the axial lumen. The lower member being a pole standard having a length, a first end formed for insertion into the axial lumen of the elongated tubular sleeve, and a second end formed for anchoring into the ground surface. A hammer is fixed to the elongated tubular sleeve, the hammer included for transmitting an axial force applied to the elongated tubular sleeve onto an anvil. The anvil fixed to the pole standard for receiving the axial force from the hammer and transmitting it to the pole standard to anchor the pole standard into the ground surface.

Abstract: A self-anchoring beach umbrella comprising an umbrella canopy and an umbrella pole. The umbrella pole having an upper member for supporting the canopy and a lower member for self-anchoring the umbrella into a ground surface. The upper member being an elongated tubular sleeve having a first end communicating with and supporting the umbrella canopy, an axial lumen formed within the elongated tubular sleeve, and a second end for receiving a pole standard into the axial lumen. The lower member being a pole standard having a length, a first end formed for insertion into the axial lumen of the elongated tubular sleeve, and a second end formed for anchoring into the ground surface. A hammer is fixed to the elongated tubular sleeve, the hammer included for transmitting an axial force applied to the elongated tubular sleeve onto an anvil. The anvil fixed to the pole standard for receiving the axial force from the hammer and transmitting it to the pole standard to anchor the pole standard into the ground surface.

Abstract: A self-anchoring beach umbrella comprising an umbrella canopy and an umbrella pole. The umbrella pole having an upper member for supporting the canopy and a lower member for self-anchoring the umbrella into a ground surface. The upper member being an elongated tubular sleeve having a first end communicating with and supporting the umbrella canopy, an axial lumen formed within the elongated tubular sleeve, and a second end for receiving a pole standard into the axial lumen. The lower member being a pole standard having a length, a first end formed for insertion into the axial lumen of the elongated tubular sleeve, and a second end formed for anchoring into the ground surface. A hammer is fixed to the elongated tubular sleeve, the hammer included for transmitting an axial force applied to the elongated tubular sleeve onto an anvil. The anvil fixed to the pole standard for receiving the axial force from the hammer and transmitting it to the pole standard to anchor the pole standard into the ground surface.