Patents by Inventor Eric M. Lunt
Eric M. Lunt has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20170310778Abstract: A system and method for managing advertisements in a syndicated feed is described. One embodiment includes a method for expiring an advertisement space in a feed. This method includes the following actions: receiving a data item associated with a feed from a publisher; determining whether an advertisement space should be associated with the data item; inserting a markup of the advertisement space into the data item; providing the data item for a user; receiving a request from the user to view the advertisement corresponding to the advertisement space and the data item; determining whether the data item is older than a threshold age; providing an advertisement to the user if the data item is not older than a threshold age, wherein the advertisement is viewable in the advertisement space; and providing a blank advertisement to the user if the data item is older than a threshold age.Type: ApplicationFiled: July 11, 2017Publication date: October 26, 2017Inventors: Eric M. Lunt, Brent Hill
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Patent number: 9525747Abstract: Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.Type: GrantFiled: September 10, 2015Date of Patent: December 20, 2016Assignee: Google Inc.Inventor: Eric M. Lunt
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Publication number: 20160006826Abstract: Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.Type: ApplicationFiled: September 10, 2015Publication date: January 7, 2016Inventor: Eric M. Lunt
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Patent number: 9160800Abstract: Methods, systems, and apparatus, including computer program products, for integrating web services into a content item are disclosed. In one aspect, a method includes the actions of receiving a request for web services from a publisher, retrieving the web services file that corresponds to the web services requested from the location provided, identifying the web services contained in the web services file, retrieving a content item from the publisher, integrating the content item and the web services defined by the web services file to create augmented content, receiving a request for augmented content, and providing the augmented content. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.Type: GrantFiled: July 15, 2013Date of Patent: October 13, 2015Assignee: Google Inc.Inventor: Eric M. Lunt
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Patent number: 9154567Abstract: Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.Type: GrantFiled: August 29, 2014Date of Patent: October 6, 2015Assignee: Google Inc.Inventor: Eric M. Lunt
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Publication number: 20150088993Abstract: Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.Type: ApplicationFiled: August 29, 2014Publication date: March 26, 2015Inventor: Eric M. Lunt
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Publication number: 20140372572Abstract: A stub tag in source code of a webpage allows for collection of numerous data elements according to tracking tags of various data receiver parties and for distribution of the collected data elements to those parties. The stub tag references a remotely cached script that enables a user device, e.g. a computer running a web browser, to retrieve a tag code for collecting the data elements. The tag code is constructed according to data collection settings, data distribution settings, data receiver settings, and/or user privacy settings. The tag code results in a single variable, common to all data receiver parties, for each data element. The common variable is transmitted to data receivers through the user device or through a server-to-server API.Type: ApplicationFiled: August 8, 2014Publication date: December 18, 2014Inventors: Eric M. Lunt, Blane E. Sims, Marc E. Kiven, Michael D. Sands, Todd L. Chu
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Patent number: 8868691Abstract: Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.Type: GrantFiled: December 20, 2013Date of Patent: October 21, 2014Assignee: Google Inc.Inventor: Eric M. Lunt
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Publication number: 20140278761Abstract: Certain embodiments generally relate to data matching, such as, but not limited to systems, methods, apparatuses and computer program products for data matching and integration. For example, the method may include receiving data from a plurality of delivery channels in any channel. The method may also include matching cross-device user identifiers and profiles in near real-time. The method may further include synchronizing the received data in near real-time by server-to-server direct messaging to a plurality of integrated services.Type: ApplicationFiled: March 14, 2014Publication date: September 18, 2014Applicant: BRIGHTTAG INC.Inventors: Eric M. LUNT, Blane E. SIMS, Marc E. KIVEN, Michael D. SANDS
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Patent number: 8825757Abstract: A stub tag in source code of a webpage allows for collection of numerous data elements according to tracking tags of various data receiver parties and for distribution of the collected data elements to those parties. The stub tag references a remotely cached script that enables a user device, e.g. a computer running a web browser, to retrieve a tag code for collecting the data elements. The tag code is constructed according to data collection settings, data distribution settings, data receiver settings, and/or user privacy settings. The tag code results in a single variable, common to all data receiver parties, for each data element. The common variable is transmitted to data receivers through the user device or through a server-to-server API.Type: GrantFiled: August 26, 2013Date of Patent: September 2, 2014Assignee: Signal Digital, Inc.Inventors: Eric M. Lunt, Blane E. Sims, Marc E. Kiven, Michael D. Sands, Todd L. Chu
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Publication number: 20140108127Abstract: The Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.Type: ApplicationFiled: December 20, 2013Publication date: April 17, 2014Applicant: Google Inc.Inventor: Eric M. Lunt
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Patent number: 8621048Abstract: Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.Type: GrantFiled: June 14, 2012Date of Patent: December 31, 2013Inventor: Eric M. Lunt
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Publication number: 20130346488Abstract: A stub tag in source code of a webpage allows for collection of numerous data elements according to tracking tags of various data receiver parties and for distribution of the collected data elements to those parties. The stub tag references a remotely cached script that enables a user device, e.g. a computer running a web browser, to retrieve a tag code for collecting the data elements. The tag code is constructed according to data collection settings, data distribution settings, data receiver settings, and/or user privacy settings. The tag code results in a single variable, common to all data receiver parties, for each data element. The common variable is transmitted to data receivers through the user device or through a server-to-server API.Type: ApplicationFiled: August 26, 2013Publication date: December 26, 2013Applicant: BRIGHTTAG INC.Inventors: Eric M. Lunt, Blane E. Sims, Marc E. Kiven, Michael D. Sands, Todd L. Chu
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Patent number: 8560610Abstract: A stub tag in source code of a webpage allows for collection of numerous data elements according to tracking tags of various data receiver parties and for distribution of the collected data elements to those parties. The stub tag references a remotely cached script that enables a user device, e.g. a computer running a web browser, to retrieve a tag code for collecting the data elements. The tag code is constructed according to data collection settings, data distribution settings, data receiver settings, and/or user privacy settings. The tag code results in a single variable, common to all data receiver parties, for each data element. The common variable is transmitted to data receivers through the user device or through a server-to-server API.Type: GrantFiled: June 15, 2011Date of Patent: October 15, 2013Assignee: Brighttag Inc.Inventors: Eric M. Lunt, Blane E. Sims, Marc E. Kiven, Michael D. Sands, Todd L. Chu
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Patent number: 8504711Abstract: Methods, systems, and apparatus, including computer program products, for integrating web services into a content item are disclosed. In one aspect, a method includes the actions of receiving a request for web services from a publisher, retrieving the web services file that corresponds to the web services requested from the location provided, identifying the web services contained in the web services file, retrieving a content item from the publisher, integrating the content item and the web services defined by the web services file to create augmented content, receiving a request for augmented content, and providing the augmented content. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.Type: GrantFiled: December 7, 2007Date of Patent: August 6, 2013Assignee: Google Inc.Inventor: Eric M. Lunt
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Publication number: 20120278187Abstract: Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.Type: ApplicationFiled: June 14, 2012Publication date: November 1, 2012Applicant: Google Inc.Inventor: Eric M. Lunt
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Patent number: 8239494Abstract: The invention is a method for processing content published on-line so as to identify each item in a unique manner. The invention includes software that receives and reads an RSS feed from a publisher. The software then identifies each item of content in the feed and creates a unique identifier for each item. Each item then has third party content or advertisements associated with the item based on the unique identifier. The entire feed is then stored and, when appropriate, updated. The publisher then receives the augmented feed which contains permanent associations between the third party advertising content and the items in the feed so that as the feed is modified or extended, the permanent relationships between the third party content and previously existing feed items are retained and readers of the publisher's feed do not receive a false indication of new content each time the third party advertising content is rotated on an item.Type: GrantFiled: June 9, 2009Date of Patent: August 7, 2012Assignee: Google Inc.Inventor: Eric M. Lunt
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Publication number: 20110314092Abstract: A stub tag in source code of a webpage allows for collection of numerous data elements according to tracking tags of various data receiver parties and for distribution of the collected data elements to those parties. The stub tag references a remotely cached script that enables a user device, e.g. a computer running a web browser, to retrieve a tag code for collecting the data elements. The tag code is constructed according to data collection settings, data distribution settings, data receiver settings, and/or user privacy settings. The tag code results in a single variable, common to all data receiver parties, for each data element. The common variable is transmitted to data receivers through the user device or through a server-to-server API.Type: ApplicationFiled: June 15, 2011Publication date: December 22, 2011Inventors: Eric M. Lunt, Blane E. Sims, Marc E. Kiven, Michael D. Sands, Todd L. Chu
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Patent number: 7640184Abstract: The invention is a method for processing content published on-line so as to identify each item in a unique manner. The invention includes software that receives and reads an RSS feed from a publisher. The software then identifies each item of content in the feed and creates a unique identifier for each item. Each item then has third party content or advertisements associated with the item based on the unique identifier. The entire feed is then stored and, when appropriate, updated. The publisher then receives the augmented feed which contains permanent associations between the third party advertising content and the items in the feed so that as the feed is modified or extended, the permanent relationships between the third party content and previously existing feed items are retained and readers of the publisher's feed do not receive a false indication of new content each time the third party advertising content is rotated on an item.Type: GrantFiled: November 30, 2004Date of Patent: December 29, 2009Assignee: Google Inc.Inventor: Eric M. Lunt
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Publication number: 20090254635Abstract: The invention is a method for processing content published on-line so as to identify each item in a unique manner. The invention includes software that receives and reads an RSS feed from a publisher. The software then identifies each item of content in the feed and creates a unique identifier for each item. Each item then has third party content or advertisements associated with the item based on the unique identifier. The entire feed is then stored and, when appropriate, updated. The publisher then receives the augmented feed which contains permanent associations between the third party advertising content and the items in the feed so that as the feed is modified or extended, the permanent relationships between the third party content and previously existing feed items are retained and readers of the publisher's feed do not receive a false indication of new content each time the third party advertising content is rotated on an item.Type: ApplicationFiled: June 9, 2009Publication date: October 8, 2009Applicant: GOOGLE INC.Inventor: Eric M. Lunt