Abstract: A merchant may generate web content relating to a product offered for sale by the merchant. A product may be described in a variety of different ways. A merchant might not be able to determine which language used to describe the product, including the specific words, tone, phrases, etc., may result in a favourable outcome for their online store, e.g. in terms of increasing traffic and/or product sales. In some embodiments, there is provided a computer-implemented system and method that suggests one or more alternative phrases for a piece of text-based content on a merchant's webpage relating to a product for sale, and that presents the one or more alternative phrase suggestions to the merchant.

Abstract: A computer-implemented methods and systems including a processor-based recommendation engine retrieving merchant commerce data from a data facility, wherein the merchant commerce data is associated with a plurality of online stores and comprising a plurality of merchant actions; identifying a first online store currently in a first merchant development phase; identifying a merchant opportunity for the first online store based on the plurality of merchant actions to determine at least one merchant action with a positive return on investment value; generating at least one merchant recommendation for the first online store associated with the determined at least one merchant action; and communicating the at least one merchant recommendation to a client device of the first online store.