Abstract: Systems and devices to perform content authoring and establish conversation models for automated agents such as chatbots and virtual assistants are disclosed. In an example, operations for content authoring, to produce a conversation model, include: identifying respective intents from conversation segments in an unstructured data source; generating a knowledge graph of the conversation model to organize the identified intents; linking the intents in the knowledge graph to properties of the respective conversations, for properties used to guide a subject conversation with the conversation model; and outputting the conversation model, to be usable with the automated agent to conduct the subject conversation with a human user.