Abstract: An assembly for packaging a coil of wire or other strand material. At least one dispensing strip embraces the outer surface of the coil generally diametrically and across its traversed portion and includes a pair of pyramid-shaped members which project into the central core of the coil from opposite directions. Wire from the core of the coil is drawn through a hollow feed tube which extends radially through the windings of the coil. For support and protection of the coil, a container is provided and includes a window positioned for withdrawal of the wire from the coil. By reason of its construction or, alternatively, by its composition of appropriate transparent material, the container enables an inspection of its contents.