Abstract: A computer obtains records of multiple digital events from multiple vendors of digital event records, each digital event record having a digital ID of a user that initiated the respective digital event. A computer obtains at least one list of professional registry numbers of professionals in a profession. A computer classifies at least some portion of the digital event records and at least some internet web pages based on a standard taxonomical index. A computer identifies correlated identification data points among the digital event records and the professional registry records, and based on the taxonomic classification of pages and digital events, to infer a correlation between digital IDs from digital event records and actual physical identities of physical persons, and computing a parameter reflecting a degree of certainty of the inference.

Abstract: A method, system, and computer program product provide the ability to connect online and offline activity. Advertisement delivery information is acquired. The advertisement delivery information includes an advertisement identification and a user identification identifying a user to which the advertisement was delivered. Beacon information is acquired. The beacon information includes a beacon identification and location. The beacon identification and the device identification are received from an application executing on a first device associated with the user. The application receives the low energy signal from the beacon identified by the beacon identification. Based on the advertisement delivery information, beacon identification, and device identification, conversion of the advertisement is directly attributed. Conversion information based on the conversion is then provided.

Abstract: A method, system, and computer program product provide the ability to connect online and offline activity. Advertisement delivery information is acquired. The advertisement delivery information includes an advertisement identification and a user identification identifying a user to which the advertisement was delivered. Beacon information is acquired. The beacon information includes a beacon identification and location. The beacon identification and the device identification are received from an application executing on a first device associated with the user. The application receives the low energy signal from the beacon identified by the beacon identification. Based on the advertisement delivery information, beacon identification, and device identification, conversion of the advertisement is directly attributed. Conversion information based on the conversion is then provided.

Abstract: Exemplary embodiments provide a scripting language, method and system for delivering platform-independent dynamically interpreted and rendered interactive content, and for measuring the degree and nature of user interaction therewith.

Abstract: A method, system and apparatus for aggregating data content maintain a library of media content items. A user interacts with a client machine to display and interact with information (i.e., text content, image content, video content, audio content or any combination thereof). In conjunction therewith, meta-data is automatically generated that is related to the information presented to the user. A contextual link engine identifies particular media content items of the library that correspond to the meta-data, builds a graphical user interface that enables user access to the particular media content items, and outputs the graphical user interface for communication to the client machine. The graphical user interface presents text characterizing the particular media content items and links related thereto (selection of which preferably invoke communication of a message to the contextual link engine in order to initiate generation of a second graphical user interface at the contextual link engine).

Abstract: An ad serving system and methodology automatically monitors Publisher web content that can potentially be displayed alongside advertising content of one or more Advertiser Users. A web-accessible platform interacts with Advertiser Users to create and manage Ads, and cooperates with the content monitoring means to allow Advertiser Users to review the web content items that can potentially be displayed alongside the Ads and specify Ad Filter data corresponding to a particular Ad and one or more web content items. The Ad Filter data controls whether the particular Ad is excluded from accompanying the corresponding one or more web content items. The web-accessible platform also includes an interface between one or more Ad Server Engines and one or more data repositories storing the information generated by the platform. The interface retrieves relevant information from these repositories as part of the ad serving process carried out by the Ad Server Engine(s).