Abstract: Systems and methods are disclosed for dynamic augmentation of images and videos. User input and image processing is used to both manually and automatically identify spots in images and videos where content can be convincingly inserted to form native advertisements. Ad servers can identify targeted ads for a particular viewer and automatically supply those ads for insertion in the identified spots when the viewer views the content, thus providing a low-impact targeted advertising experience. For new episodes of an existing show or series, identified spots in the known episodes can be used to identify spots in new episodes, even automatically.