Abstract: One variation of a method for modeling mobile advertisement consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user, accessing a first set of engagement data, recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device; accessing a model linking user interactions with a set of advertisements within the advertising campaign and a target outcome for the advertising campaign; estimating a predicted set of interactions between the user and a second advertisement in the advertising campaign based on the model and the first set of engagement data; and in response to the predicted set of interactions anticipating the target outcome, serving the second advertisement, in the advertising campaign, to the user.

Abstract: One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

Abstract: One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

Abstract: One variation of a method for modeling mobile advertisement consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user, accessing a first set of engagement data, recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device; accessing a model linking user interactions with a set of advertisements within the advertising campaign and a target outcome for the advertising campaign; estimating a predicted set of interactions between the user and a second advertisement in the advertising campaign based on the model and the first set of engagement data; and in response to the predicted set of interactions anticipating the target outcome, serving the second advertisement, in the advertising campaign, to the user.

Abstract: One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

Abstract: An advertising optimization system and method is provided for use with advertisements on mobile devices. The advertisement format may be tested and modified for various optimization requirements and then reused for the same or different advertisements in locations which share some or all of the same attributes.

Abstract: An advertising system and method is provided for serving advertisements on mobile devices which wrap a page or an application on which they are served. The advertisement may include a wrap portion, a header portion, a footer portion and/or an in-content portion.