Abstract: The present invention is related to processes used to combat counterfeiting. To that end, there is provided an efficient process and system for the identification and tracking of products in a production line, thereby allowing the marketed products to be further tracked in an efficient and unambiguous manner. More particularly, the present invention provides a process for the identification and tracking of products in a production line, comprising the steps: (a) recognizing each of the products, (b) digitally generating at least one identification code for each of the products, (c) printing, for each of the products, the at least one code directly on the corresponding product, and (d) validating each of the codes printed on the products. The present invention further provides a system capable of carrying out the above process.