Abstract: A handle construction for a brush handle that includes a molded plastic handle body having a generally straight centerline axis extending from an annular flange outwardly to a distal end, where the body includes a longitudinal axial groove extending inwardly from the distal end toward the flange. The handle body also includes an arcuate groove transverse to the axis at the distal end, and a circumferential groove defining an opposing flange to the first flange. The handle construction also includes an elastomeric material gripping sleeve formed with an open end joined to a hollow passage sized and shaped to slide longitudinally axially onto the handle and including a closed end. It also includes an internal inwardly projecting rib defining a key for cooperatively engaging and fitting into the axial handle groove to guide the sleeve onto the handle, and further includes an internal circumferential rib for engaging the circumferential groove to retain the sleeve on the handle.