Abstract: A method of weaving cloth having a weaving pattern which varies according to which warp threads are supplied and according to which weft threads are bound into the warp threads, includes the steps of forming successive different pattern areas and regulating the warp tension according to a reference value during weaving such that its variation is a function of the different pattern areas to be formed. Control of the reference value is accomplished by determining a reference value for the warp tension as a function of the weaving pattern, and regulating the warp tension by measuring the actual warp tension, comparing the measured warp tension with the reference value, and controlling the motor of the let-off such that the difference between the reference value and the measured warp tension is regulated to zero. A weaving machine is arranged to carry out each of the above method steps.