Abstract: An apparatus for providing a user with the ability to interact with a virtual representation of a toy is disclosed. The apparatus comprises at least two toy figures, each toy figure having at least one detachable part and a unique identifier that identifies information about a user, a user's interaction with the toy figures, or location of the toy figure and each detachable part being interchangeable with other detachable parts and containing a unique identifier, configuration or marking that identifies information about the detachable part; a transmission device that is capable of detecting and receiving information from the unique identifier of the toy figures and the unique identifier, configuration or marking of the at least one detachable part of the toy; and an electronic platform that is capable of receiving information from the transmission device.

Abstract: The method of the present disclosure comprises providing an item containing a unique identifier to seller of the item where the unique identifier identifies at least the location and purchaser or user of the item, receiving information about at least the location and use of the item from the purchaser or user of the item, providing the purchaser or user of the item with one or more offers or incentives that are specifically tailored to the individual purchaser or user based on the location and use information received from the purchaser or user of the item and providing the seller with a monetary incentive or reward whenever the seller sells the item or the purchaser or user accepts one or more offers or incentives that are specifically tailored to the individual purchaser or user based on the location and use information received from the purchaser or user of the item.