Abstract: The present invention is a system and method for personalization and engagement by passive connection. A unique connection, a unique campaigner landing page and a unique constituent landing page are first provisioned in a connections database. Data that is sourced from the campaigner landing page is then associated with the unique connection. The constituent landing page is then personalized in response to a combination of the data just received and the data already collected at that point in the unique connection. Then data that is sourced from the constituent landing page by passive connection is associated with the unique connection. The constituent landing page is then further personalized in response to a combination of the data collected from the campaigner landing page, the data collected from the constituent landing page and the data in the unique connection.

Abstract: Embodiments of the present invention may be used in various regulation-heavy industries, such as pharmaceutical, biomedical, construction, energy, heavy industry, and similar industries with large regulatory and/or safety considerations. The present invention describes a track-and-trace solution based on unique item-level QR codes printed on product packaging and encoding unique URLs to enable granular, item-level product management. In some embodiments of the invention, the information presented to users who access these unique URLs is tailored based on product usability information provided from authorized supply chain participants, the role of the user in the supply chain, and/or regulation required data comprising product safety data as required by regulations from a regulatory agency. Embodiments of the invention may be used for the purposes of item authentication, anti-counterfeiting measures, product recall management, and the efficient distribution of supplementary product information.

Abstract: The present invention is a system and method for personalization and engagement by passive connection. A unique connection, a unique campaigner landing page and a unique constituent landing page are first provisioned in a connections database. Data that is sourced from the campaigner landing page is then associated with the unique connection. The constituent landing page is then personalized in response to a combination of the data just received and the data already collected at that point in the unique connection. Then data that is sourced from the constituent landing page by passive connection is associated with the unique connection. The constituent landing page is then further personalized in response to a combination of the data collected from the campaigner landing page, the data collected from the constituent landing page and the data in the unique connection.

Abstract: The present invention describes a biomedical track-and-trace solution based on unique item-level QR codes printed on product packaging and encoding unique URLs to enable granular, item-level product management. In some embodiments of the invention, the information presented to users who access these unique URLs is tailored based on the role of the user in the supply chain. Embodiments of the invention may be used for the purposes of item authentication, anti-counterfeiting measures, product recall management, and the efficient distribution of supplementary product information.