Abstract: A hair lotion with improved properties in its hair protecting action and prevention of hair loss, and the reduction of external effects of androgenic alopecia and resulting hair loss, that comprises as an active ingredient a mixture consisting of: i) hop extract (Humulus lupulus), ii) rosemary extract (Rosmarinus officinalis L.), iii) Swertia extract (Swertia japonica) and iv) silanodiol salicylate; the remaining ingredients consisting of a cosmetically and pharmaceutically acceptable medium, in general an alcohol or hydroalcohol medium that can contain other auxiliary ingredients, such as vitamins, colorants, fragrances and similar substances.