Abstract: An example brand aware advertising system includes: (a) an advertising server interface operative to receive an advertisement request from an advertisement requestor; (b) a brand affinity engine coupled to the advertising server interface and operative to develop a brand affinity list from the advertisement request; and (c) an advertisement matching engine operative to provide a result to the advertising server interface if there is a match with the brand affinity list which can then be provided to the advertisement requestor. An alternate example embodiment further includes a brand aware ad exchange server operative to receive the brand affinity list from the advertisement matching engine if there is no match and to provide a result to the advertising server which is one of an advertisement and a null.

Abstract: A lighting system includes a plurality of circular or disk-shaped lighting rings suitable for installation on a Christmas tree. The lighting rings include lights affixed to a webbing or net, and slits and trunk apertures to facilitate their placement around the Christmas tree trunk. For connection to an electrical power source, the lighting rings include electrical connectors including female electrical and male electrical connectors.

Abstract: The present system is a “just-in-time” approach that locates an online video file when it is requested by an online or mobile application, transfers it from the Web server, transcodes it, and serves it to the mobile handset in the appropriate format, speed, frame-size, and streaming method. Latency is low, with an acceptable balance between user experience and flexibility. Once a video has been transferred to the system, it is cached so it remains available for instant delivery on subsequent requests.

Abstract: The present system provides for the ability to automatically transmit and publish media content to desired locations. The locations can include computers, mobile devices, and web pages as desired. The system can be an automatic system, a push system, or a pull system as configured by user selection. Content files are automatically transcoded to the proper format depending on the destination of the content.

Abstract: A lighting system includes a plurality of circular or disk-shaped lighting rings suitable for installation on a Christmas tree. The lighting rings include lights affixed to a webbing or net, and slits and trunk apertures to facilitate their placement around the Christmas tree trunk. For connection to an electrical power source, the lighting rings include electrical connectors including female electrical and male electrical connectors.