Abstract: A location indicating device has a size and shape to be carried on a key ring or chain and is adjustable to display various indicia corresponding to a location, such as that of a parked vehicle. The location indicating device is formed of a flat housing having opposite display and operating ends and an adjustable indicator assembly disposed in the housing including indicating strips carrying indicia for positioning at the display end, the indicating strips being movable via rotatable thumb wheels extending externally of the housing at the operating end to permit selective rotation thereof for positioning selected indicia at the display end of the housing.