Patents by Inventor Frederick Bou-Hsuen Lu
Frederick Bou-Hsuen Lu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11907973Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: GrantFiled: October 28, 2021Date of Patent: February 20, 2024Assignee: Microsoft Technology Licensing, LLCInventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20220051295Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: ApplicationFiled: October 28, 2021Publication date: February 17, 2022Applicant: Xandr Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Patent number: 11188951Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: GrantFiled: March 12, 2019Date of Patent: November 30, 2021Assignee: XANDR INC.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20190213643Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: ApplicationFiled: March 12, 2019Publication date: July 11, 2019Applicant: AppNexus Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Patent number: 10262337Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: GrantFiled: March 5, 2010Date of Patent: April 16, 2019Assignee: AppNexus Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20100268603Abstract: A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.Type: ApplicationFiled: March 5, 2010Publication date: October 21, 2010Applicant: AppNexus, Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20100268609Abstract: A system that provides an advertising platform includes a creative auditing computing subsystem including a processor that is coupled to computer readable media having computer readable instructions recorded thereon, wherein the processor is operable to execute the computer readable instructions to enable impression seller members to review and approve creatives to be served on impression inventory associated with respective impression seller members.Type: ApplicationFiled: March 5, 2010Publication date: October 21, 2010Applicant: AppNexus, Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20100262498Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: ApplicationFiled: March 5, 2010Publication date: October 14, 2010Applicant: AppNexus, Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu