Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes monitoring game play information transmitted from a gaming device to a server. The monitored information specifies a gaming patron's interactions with the gaming device. The method also includes recording, in a data store of the server, player information comprising the game play information for the gaming patron and a communication device identifier that specifies a communication device associated with the gaming patron. The method includes generating at the server an electronic message that includes one or more offers personalized for the gaming patron based on the recorded player information and transmitting, using a messaging interface, the electronic message to the communication device specified by the communication device identifier.

Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes monitoring, at a game topper, a signal transmitted between a gaming device and a remote gaming management system, associating at least a portion of the signal with media, and outputting the media to a user of the gaming device using the game topper.

Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes receiving a first report having a human-readable format for display to a user and a second report having a protocol-encoded format that requires additional processing to a human-readable format before display to a user. Each report has gaming information associated with one or more electronic gaming machines (EGMs). The method also includes identifying, for the first and second reports, formatting topologies that specify locations of the gaming information within the reports, extracting and aggregating the gaming information from the first and second reports using the identified formatting topologies, and outputting at least a portion of the aggregated gaming information in a uniform format for use in reporting gaming activity for the one or more EGMs.