Abstract: A simulated cigarette having the appearance of an actual cigarette, comprising a body defining a housing having an axial chamber, one end of the body formed of a light-transmitting material simulating a cigarette ash and having an electric lamp mounted therein, a battery contained in the axial chamber electrically connected to the lamp, apertures radially arranged in the housing to permit air to be drawn into the axial chamber, an air-permeable filter in the axial chamber, an air passage-way connecting one end of the chamber to the atmosphere for enabling air to be drawn out of the axial chamber, and rotary switch means connected in the circuit to the lamp for turning the lamp on and off by rotating one end of the simulated cigarette with respect to the other end.