Abstract: A system, method, and apparatus for providing interactive digital wayfinding to users includes a visual representation of a floor layout on an interactive display, providing services to attendees in rich multimedia output format, including locating exhibitor information based on search criteria, and plotting a path from the user to an exhibitor's booth; viewing exhibitor-specific information, such as a description or video spot based on context of search; viewing new products or services for different categories of exhibitors; requesting information on an exhibitor and/or their product/service to be sent by email or to a PDA via input of attendee badge, smart card, or other information; viewing information on sessions, conference schedules, meetings and workshops; scheduling a meeting with an exhibitor during the tradeshow; answering survey questionnaires; obtaining information on exhibitor promotions; enrolling for exhibitor giveaways; finding local things to do; finding local places of interest; and other r