Abstract: Techniques described herein are directed to e-commerce tags in multimedia content. In an example, multimedia content is received and item-recognition techniques are performed to identify one or more items referenced in the content. An interactive element is generated that indicates information about a given referenced item, and that interactive element is displayed while the multimedia content is output. Selection of the interactive element may cause a purchasing user interface to be displayed with item and/or or payment information prepopulated based at least in part on identified attributes of the item and/or user preferences determined from historical purchase data associated with the user.

Abstract: Techniques described herein are directed to interactive elements displayed in multimedia content. In an example, it is determined that multimedia content displays an item offered for sale by a merchant. Based on so determining, an interactive element is rendered that displays a representation of the item offered for sale by the merchant in place of a portion of the multimedia content. When an interaction by a user with the interactive element is detected, a graphical user interface is displayed that is configured to allow the user to purchase the item.

Abstract: Contextual routing and/or management of communications is described. The systems and methods described herein may receiving data indicating interactions between a user account and an entity account, and may cause presentation of a consolidated user interface that includes the interactions. The interactions may span multiple services and individual ones of the multiple services may differ from each other. The systems and methods may cause the interactions to be presented via the consolidated user interface as messages in a message thread, where the consolidated user interface is presented utilizing a payment application on a user device, and wherein the payment application is provided by a payment service.

Abstract: Techniques described herein are directed to e-commerce tags in multimedia content. In an example, multimedia content is received that includes a representation of an item offered for sale by a merchant. A user profile of the viewer is determined. Identifying information including customized item details are generated based on the user profile. The identifying information is sent to a different application (on a same device or different device as the device that is playing the multimedia content), which allows for linkage of a merchant profile and user profile and enables payment for the item.

Abstract: Techniques described herein are directed to interactive elements displayed in multimedia content. In an example, it is determined that multimedia content displays an item offered for sale by a merchant. Based on so determining, an interactive element is rendered that displays a representation of the item offered for sale by the merchant in place of a portion of the multimedia content. When an interaction by a user with the interactive element is detected, a graphical user interface is displayed that is configured to allow the user to purchase the item.

Abstract: Techniques described herein are directed to receiving audio input during playback of multimedia content to trigger purchase and payment for an item represented in the multimedia content. In an example, multimedia content is sent to a user device. The multimedia content may contain a representation of an item and an indication that the item can be purchased. Based on receipt of an indication that trigger words were spoken during playback, a recording is initiated. A purchase intent of the user for the item is determined based on the recording. A graphical user interface is displayed via the user device to initiate payment by the user for the item.

Abstract: Techniques described herein are directed to e-commerce tags in multimedia content. In an example, multimedia content is received that includes a representation of an item offered for sale by a merchant. A user profile of the viewer is determined. Identifying information including customized item details are generated based on the user profile. The identifying information is sent to a different application (on a same device or different device as the device that is playing the multimedia content), which allows for linkage of a merchant profile and user profile and enables payment for the item.

Abstract: Techniques described herein are directed to e-commerce tags in multimedia content. In an example, multimedia content is received and item-recognition techniques are performed to identify one or more items referenced in the content. An interactive element is generated that indicates information about a given referenced item, and that interactive element is displayed while the multimedia content is output. Selection of the interactive element may cause a purchasing user interface to be displayed with item and/or or payment information prepopulated based at least in part on identified attributes of the item and/or user preferences determined from historical purchase data associated with the user.

Abstract: Contextual routing and/or management of communications is described. Server(s) of service provider can receive a first communication via a first communication channel. The first communication can be associated with a first service offered by the service provider and with a merchant identifier of a merchant that is an intended recipient of the first communication. The server(s) can generate, based at least partly on context data associated with the first communication, a recommendation for the merchant to respond via (i) a second communication channel that is different than the first communication channel and/or (ii) a second service that is different than the first service. The server(s) can cause the first communication and the recommendation to be presented via a consolidated communication user interface of a computing device of the merchant that presents (i) the first communication and (ii) a second communication between the merchant and a second customer of the merchant.

Abstract: Techniques described herein are directed to e-commerce tags in multimedia content. In an example, multimedia content is received and item-recognition techniques are performed to identify one or more items referenced in the content. An interactive element is generated that indicates information about a given referenced item, and that interactive element is displayed while the multimedia content is output. Selection of the interactive element may cause a purchasing user interface to be displayed with item and/or or payment information prepopulated based at least in part on identified attributes of the item and/or user preferences determined from historical purchase data associated with the user.

Abstract: Techniques described herein are directed to e-commerce tags in multimedia content. In an example, multimedia content is received and item-recognition techniques are performed to identify one or more items referenced in the content. An interactive element is generated that indicates information about a given referenced item, and that interactive element is displayed while the multimedia content is output. Selection of the interactive element may cause a purchasing user interface to be displayed with item and/or or payment information prepopulated based at least in part on identified attributes of the item and/or user preferences determined from historical purchase data associated with the user.

Abstract: Contextual routing and/or management of communications is described. Server(s) of service provider can receive a first communication via a first communication channel. The first communication can be associated with a first service offered by the service provider and with a merchant identifier of a merchant that is an intended recipient of the first communication. The server(s) can generate, based at least partly on context data associated with the first communication, a recommendation for the merchant to respond via (i) a second communication channel that is different than the first communication channel and/or (ii) a second service that is different than the first service. The server(s) can cause the first communication and the recommendation to be presented via a consolidated communication user interface of a computing device of the merchant that presents (i) the first communication and (ii) a second communication between the merchant and a second customer of the merchant.