Abstract: The present disclosure relates to the implementation of a pricing structure for the private booking of travel experiences. An experience is offered publicly, so as to be bookable by a plurality of customers, each customer booking a subset of a number of available slots for attendees. A customer may convert the experience from a public experience to a private experience by paying at least a minimum price for the private booking. Where the per person cost would exceed the minimum price, the customer pays an additional per guest value. A plurality of differing pricing rules may be applied in correspondence based on the respective numbers of different types of guests attending the event, or differing date/time instances of the experience.