Abstract: A system and method for recommending and dispensing wine samples at a retail establishment based on a user's taste profile. The system and method employs the use of a proprietary mobile application in connection with an interactive user-experience within a retail environment. The mobile app uses a combination of methods to narrow or recommend the type of wine a user should be sampling in order to determine the optimal choice, based on taste, for each particular consumer. The user can use the mobile app to earn points by performing various wine-related tasks and redeeming said points for wine samples which can be automatically dispensed from automated wine dispensers via user interaction with the mobile app within the retail store. This system and method allows consumers to taste or sample a particular bottle of wine to determine whether or not the wine is to his/her liking before purchasing said bottle.