Abstract: An automated system and method for providing a contest to multiple, geographically dispersed contest participants is disclosed, in which the participants are interconnected by a computer network such as the internet, and in which a contest participant's individual chance of winning the contest is increased in response to the performance of certain actions associated with the contest. The actions provide a contest sponsor with information about the participant, or expose the participant to predefined advertising information. The disclosed system provides feedback to participants regarding their current chances of winning the contest, in response to performance of one or more of the actions associated with the contest.