Abstract: An apparatus and method for displaying and dispensing rolls of material are provided. The apparatus preferably has a carrier including a plurality of carrier units. Each carrier unit preferably includes a substantially rectangular frame pivotally mounted about a vertical axis extending substantially along a corresponding one of the vertical sides of the frame. The respective vertical axes of the carrier units are mounted in spaced relation to adjacent vertical axes along the carrier. The plurality of carrier units preferably are pivotably movable from a normal inward closed position wherein only a portion of each but one of the endmost carrier units is exposed to an outward open position wherein each carrier unit is fully exposed. A plurality of opposing vertical rows of cooperating roll supports positioned along opposing vertical sides of the frame of each carrier unit and adapted to support a plurality of correspondingly spaced horizontally disposed rolls of material.