Abstract: A dispensing applicator for solids and semi-solids is provided that includes a flexible strap and internal guide to actuate a movable holding container within an openable housing, that includes tactile and audible position detent signals to prevent the strap and the solid or semi-solid from inadvertent and accidental movement, and to signal that the supply of solid or semi-solid is nearly exhausted. The openable housing has an opening at one end and a longitudinal slot. The flexible strap is connected at a first end to the solid and semi-solid product holding container, and at the second end to a closure member shaped to tightly fit the open end of the housing The strap fits closely within a space between the internal guide and the housing. The strap includes a non-slip thumb piece that extends to the exterior of the housing through the longitudinal slot.