Abstract: The system provides a system for monitoring a plurality of communications mediums on a network such as the Internet or an enterprise intranet and for providing context based supplemental information based on the conversation. The supplemental information is presented in one embodiment in the form of a matching media object (MMO) and can be easily shared between users of the system, either concurrently or on a time delayed basis (i.e. the next time a user logs onto the system). The system provides a communications tool that facilitates chats, blogs, discussions, or any type of social media for a plurality of users. Conversations on the tool are parsed to determine an area of interest to the users and appropriate MMOs are provided based on that context.

Abstract: The system provides a system for monitoring a plurality of communications mediums on a network such as the Internet or an enterprise intranet and for providing context based supplemental information based on the conversation. The supplemental information is presented in one embodiment in the form of a matching media object (MMO) and can be easily shared between users of the system, either concurrently or on a time delayed basis (i.e. the next time a user logs onto the system). The system provides a communications tool that facilitates chats, blogs, discussions, or any type of social media for a plurality of users. Conversations on the tool are parsed to determine an area of interest to the users and appropriate MMOs are provided based on that context.