Abstract: A computer system is provided for processing data for an internet web site. The web site is run by a web server that includes a server interface and a processing servlet. The processing servlet is programmed to accept a message including user data from a user of the internet web site. The user data is then mapped from a native format to a universal format. The computer system further includes a remote server that is connected to the web server by the internet. The remote server is programmed to receive the universal format user data. It also processes the universal format user data to produce final universal format user data which may include standardized user data and additional data which is then sent over the internet to the processing servlet. The processing servlet is further programmed to analyze the final universal format user data and map the final universal format user data to final native format user data. The processing servlet then sends the final native format user data to the server interface.