Abstract: A special effect electrical lamp assembly capable of emitting different colors of light at different times onto a plural number of distinct areas on the lamp or on objects some distance from the lamp. A plural number of colored light generating units, each comprised of clusters of colored lamps of different colors, emit a resultant light which changes color as different lamps are energized one at a time and in combinations, either spontaneously under lamp control, or by manual selection in some embodiments. A wide variety of artistically shaped shades, covers, and reflectors refract the changing colored light producing surprising effects including moving images, change with the music illusions, and actual movement of lamp parts. A multiple color producing light bulb embodiment is installed in multiple color generating unit lamps and can also be inserted into any appropriate common light bulb receptacle.