Abstract: A fishing hook bait mold utilizes a pair of mold halves each pivotably secured to another and having a pair of mating faces. Projections and projection receiving openings align the mold halves in a closed condition wherein a pair of open mouth cavities each communicate with one another by way of an internal passageway. One of the cavities, partly formed in each of the mold halves, is smaller than the other cavity, similarly formed, each having an open mouth portion on opposite sides of the mold. A fish hook is installed having the fishing line end disposed in one cavity and the barb end in another. Pliable bait material, such as dough or the like, is forced into the open mouth portion of the barb containing cavity such that the dough is formed tightly about the fish hook. Opening the mold permits the baited hook to be removed from the mold.