Abstract: A conductive cutaneous coating for application to an area of a person's skin for use in applying electric currents for therepeutic or beauty treatment comprises a gel polymerizable when brought into contact with air of a terniary mixture of polyvinyl alcohol, ethanol and water, and a plastifier physiologically acceptable for topical application. A generator lead has two conductors each connected to a conductive plate disposed at electrically insulated ends of a head clip, the conductive plates bearing against the mask through porous pads soaked with a saline solution at a location at the rear of the cheekbones at ear level.