Abstract: Systems and methods for online digital gift delivery include receiving from a gift sender a request to deliver a digital gift to a gift recipient. In response to instructions received from the gift sender via a user interface provided to the gift sender responsive to receiving the request, a digital gift container including a digital gift presentation and an indication of the digital gift is generated. The digital gift presentation is configured to display a customized arrangement of data content objects and configured to reveal the indication of the digital gift responsive to a gift presentation policy specifying one or more conditions for revealing the indication. The gift recipient is then provided access to the digital gift container. The indication of the digital gift is revealed in response to determining that one or more conditions of the gift presentation policy have been met.