Abstract: Sport and game fish are attracted to an area of a lake, stream or other body of water by a fish attractant block comprising a cured formulation of compositional components suspended in the aquatic medium by a rope or similar suspension means. The fish attractant block is prepared by first formulating a relatively homogeneous mixture of the block compositional components, transferring this liquid composition from a mixer to a package equipped with a rope, and then allowing the liquid formulation to cure. Representative ingredients of the formulation include molasses, fish oil, fish meal, attapulgite clay, a phosphate source and magnesium oxide (a curing assist). The blocks of this invention are not only effective at attracting game and sport fish, but they are also water stable and environmentally benign.