Patents by Inventor Govind P. Balakrishnan
Govind P. Balakrishnan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11132349Abstract: An update basis for updating digital content in a digital medium environment is described. The digital content is updated by incorporating new digital content components from a service provider system, such as a stock content service, to keep the digital content from seeming stale to client device users. The service provider system controls provision of digital content components according to an update basis described in a component request. In part, component requests ask that the service provider system provide digital content components for incorporation with digital content. Component requests also describe a timing basis with which digital content components are to be provided as updates. By way of example, the timing basis may correspond to a time interval (e.g., daily, weekly, monthly, seasonally, times of day, and so on), receiving user input in relation to the digital content (e.g., a navigation input to a web page), and so forth.Type: GrantFiled: March 23, 2020Date of Patent: September 28, 2021Assignee: Adobe Inc.Inventors: Gavin Stuart Peter Miller, Kevin Gary Smith, Kent Andrew Edmonds, Govind P. Balakrishnan
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Patent number: 10991012Abstract: Creative brief-based content creation is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects. Initially, the service provider system defines a schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects.Type: GrantFiled: November 1, 2017Date of Patent: April 27, 2021Assignee: Adobe Inc.Inventors: Govind P. Balakrishnan, Pradeep Saikalyanachakravarthi Javangula, Oliver Isaac Goldman, Kevin Gary Smith, Ashley Manning Still
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Patent number: 10853766Abstract: A creative brief schema is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects by employing the creative brief schema. Initially, the service provider system defines the schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Examples of these attributes include a brief identifier, a brief name, associated products or services, creative spend, expected performance, audience demographics, delivery channels, mood, and so forth.Type: GrantFiled: November 1, 2017Date of Patent: December 1, 2020Assignee: Adobe Inc.Inventors: Govind P. Balakrishnan, Pradeep Saikalyanachakravarthi Javangula, Oliver Isaac Goldman, Kevin Gary Smith
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Patent number: 10733262Abstract: Attribute control for updating digital content in a digital medium environment is described. The digital content is updated by incorporating new digital content components from a service provider system, such as a stock content service, to keep the digital content from seeming stale to client device users. The service provider system controls provision of digital content components based on fixed and variable attributes specified for these digital content components. Initially, the service provider system receives a component request, requesting that the service provider system provide the digital content components for incorporation with the digital content. The component request specifies fixed and variable content attributes for the provided digital content components. A fixed content attribute is an attribute that is to be included in the provided digital content components.Type: GrantFiled: October 5, 2017Date of Patent: August 4, 2020Assignee: Adobe Inc.Inventors: Gavin Stuart Peter Miller, Kevin Gary Smith, Kent Andrew Edmonds, Govind P. Balakrishnan
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Publication number: 20200218709Abstract: An update basis for updating digital content in a digital medium environment is described. The digital content is updated by incorporating new digital content components from a service provider system, such as a stock content service, to keep the digital content from seeming stale to client device users. The service provider system controls provision of digital content components according to an update basis described in a component request. In part, component requests ask that the service provider system provide digital content components for incorporation with digital content. Component requests also describe a timing basis with which digital content components are to be provided as updates. By way of example, the timing basis may correspond to a time interval (e.g., daily, weekly, monthly, seasonally, times of day, and so on), receiving user input in relation to the digital content (e.g., a navigation input to a web page), and so forth.Type: ApplicationFiled: March 23, 2020Publication date: July 9, 2020Applicant: Adobe Inc.Inventors: Gavin Stuart Peter Miller, Kevin Gary Smith, Kent Andrew Edmonds, Govind P. Balakrishnan
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Patent number: 10657118Abstract: An update basis for updating digital content in a digital medium environment is described. The digital content is updated by incorporating new digital content components from a service provider system, such as a stock content service, to keep the digital content from seeming stale to client device users. The service provider system controls provision of digital content components according to an update basis described in a component request. In part, component requests ask that the service provider system provide digital content components for incorporation with digital content. Component requests also describe a timing basis with which digital content components are to be provided as updates. By way of example, the timing basis may correspond to a time interval (e.g., daily, weekly, monthly, seasonally, times of day, and so on), receiving user input in relation to the digital content (e.g., a navigation input to a web page), and so forth.Type: GrantFiled: October 5, 2017Date of Patent: May 19, 2020Assignee: Adobe Inc.Inventors: Gavin Stuart Peter Miller, Kevin Gary Smith, Kent Andrew Edmonds, Govind P. Balakrishnan
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Publication number: 20190130356Abstract: A creative brief schema is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects by employing the creative brief schema. Initially, the service provider system defines the schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects. Examples of these attributes include a brief identifier, a brief name, associated products or services, creative spend, expected performance, audience demographics, delivery channels, mood, and so forth.Type: ApplicationFiled: November 1, 2017Publication date: May 2, 2019Applicant: Adobe Systems IncorporatedInventors: Govind P. Balakrishnan, Pradeep Saikalyanachakravarthi Javangula, Oliver Isaac Goldman, Kevin Gary Smith
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Publication number: 20190130458Abstract: Creative brief-based content creation is described. A service provider system, such as a creative service provider system, supports the creation of digital content in connection with digital content creation projects. Initially, the service provider system defines a schema as a set of rules for controlling configuration of creative briefs to register digital content creation projects. The service provider system provides service to support digital content creation based on the data included in the creative briefs. For instance, the service provider system provides service by leveraging the descriptive data configured according to the set of rules defined by the schema, which specify particular attributes that are to be instantiated to describe digital content creation projects.Type: ApplicationFiled: November 1, 2017Publication date: May 2, 2019Applicant: Adobe Systems IncorporatedInventors: Govind P. Balakrishnan, Pradeep Saikalyanachakravarthi Javangula, Oliver Isaac Goldman, Kevin Gary Smith, Ashley Manning Still
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Publication number: 20190108250Abstract: An update basis for updating digital content in a digital medium environment is described. The digital content is updated by incorporating new digital content components from a service provider system, such as a stock content service, to keep the digital content from seeming stale to client device users. The service provider system controls provision of digital content components according to an update basis described in a component request. In part, component requests ask that the service provider system provide digital content components for incorporation with digital content. Component requests also describe a timing basis with which digital content components are to be provided as updates. By way of example, the timing basis may correspond to a time interval (e.g., daily, weekly, monthly, seasonally, times of day, and so on), receiving user input in relation to the digital content (e.g., a navigation input to a web page), and so forth.Type: ApplicationFiled: October 5, 2017Publication date: April 11, 2019Applicant: Adobe Systems IncorporatedInventors: Gavin Stuart Peter Miller, Kevin Gary Smith, Kent Andrew Edmonds, Govind P. Balakrishnan
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Publication number: 20190108288Abstract: Attribute control for updating digital content in a digital medium environment is described. The digital content is updated by incorporating new digital content components from a service provider system, such as a stock content service, to keep the digital content from seeming stale to client device users. The service provider system controls provision of digital content components based on fixed and variable attributes specified for these digital content components. Initially, the service provider system receives a component request, requesting that the service provider system provide the digital content components for incorporation with the digital content. The component request specifies fixed and variable content attributes for the provided digital content components. A fixed content attribute is an attribute that is to be included in the provided digital content components.Type: ApplicationFiled: October 5, 2017Publication date: April 11, 2019Applicant: Adobe Systems IncorporatedInventors: Gavin Stuart Peter Miller, Kevin Gary Smith, Kent Andrew Edmonds, Govind P. Balakrishnan