Patents by Inventor Grace Xiao

Grace Xiao has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • ONLINE ADVERTISING TECHNIQUES UTILIZING TAXONOMICAL MAPPING
    Publication number: 20120116882
    Abstract: Techniques arc provided for allowing a user to cause a displayed advertisement to be replaced by an alternative advertisement. The user is provided with a graphical user interface that includes display of multiple user-selectable alternative advertisement topics or topical categories. The alternative advertisement topics or topical categories may be derived based on an advertisement taxonomy which relates to topics or topical categories of advertisements, and may be topically related to the displayed advertisement. Based at least in part on a selected alternative advertisement topic of topical category, an alternative advertisement is selected for display to the user.
    Type: Application
    Filed: November 8, 2010
    Publication date: May 10, 2012
    Applicant: Yahoo! Inc.
    Inventors: Mehul Sanghavi, Grace Xiao