Abstract: A system and method to provide a table of product attributes based on user specified preferences. A database module that stores an electronic catalog of products is utilized. The electronic catalog includes a taxonomy of products, categories, and products within the categories. The catalog also includes product attributes which describe products in a category which have at least one value for the product attributes. A user interface module displays a table that compares products having at least one common product attribute. The user interface module receives user selected product attributes and relative product rankings two or more of the user selected product attributes. A query module is provided this information and identifies products from the stored electronic catalog which have at least one of the user selected product attributes. The user interface module displays the identified products in the table in an order based on their relative product attribute rankings.