Abstract: iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments.

Abstract: iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments.

Abstract: iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments.

Abstract: A method and system for delivering enhanced TV (eTV) content allows content producers to author eTV content and deliver the eTV content over an IP network to an eTV application server at a cable headend. A network server, for example, operated by a broadcast network, communicates broadcast program scheduling information to the eTV application server over an IP network. Prior to, and during, the broadcast of a particular program, the eTV application server makes the eTV application content available to a set-top-box via an out-of-band data carousel or via IP multicast. A client-side application engine, executing on the set-top-box, receives the scheduling information and the eTV application content from the data carousel or IP multicast, and launches the eTV application content, based on the scheduling information and the channel being viewed, or tuned, by the viewer.

Abstract: Embodiments of the invention provide systems and methods for the automatic creation, and subsequent presentation as a passive viewing experience, of a composite VOD clip created based upon one or more specified VOD clip categories. For one embodiment, a user selects one or more VOD clip categories from a list or other selection presentation and a composite VOD clip is created having component VOD clips that are constrained by the selected VOD clip categories. For one embodiment of the invention, the user may also select one or more VOD clip parameters for each of the selected VOD clip categories that further constrain the content of the composite VOD clip. Embodiments of the invention thereby provide for the automatic creation of a VOD composite clip having component VOD clips constrained by selected categories or selected categories and parameters that can be presented as a passive viewing experience.

Abstract: Embodiments of the invention provide systems and methods for the dynamic creation and presentation of user-specified VOD content consisting of multiple VOD clips as a passive viewing experience. For one embodiment, a user selects a set of VOD clips from a list or other selection presentation and the selected VOD clips are presented back-to-back. For one embodiment of the invention, the user may reorder the presentation sequence of the selected VOD clips. Embodiments of the invention thereby allow a user to dynamically create and present a user-specific, passive viewing presentation.

Abstract: iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component including an operator-deployed application management system configured to optimize and deliver the aplications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments.

Abstract: iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the aplications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.