Abstract: An advertisement distribution system can log advertisement conversions using Near Field Communication (“NFC”). An online advertisement may be served to a user in response to a query or at a website. In response to the user selecting the advertisement, a landing page is displayed to the user and information regarding the advertisement is stored for logging purposes. The landing page may instruct the user to check in with an NFC-enabled device at an NFC base station of a merchant. The NFC base station transmits information identifying the merchant to the user's device and, in turn, the user's device transmits the information to the advertisement distribution system. The advertisement distribution determines that the advertisement resulted in a conversion using information regarding the advertisement and the information identifying the merchant received from the NFC base station via the user's device.

Abstract: Systems and methods are described herein for collecting data from a base station. Data may be collected at a base station. The data may be embedding into a URL. The URL may then be wirelessly transferring to a mobile device. The mobile device may transmit the URL to a front-end sever. Upon receiving the URL at a front-end server from the mobile device, the URL may be stripped of the embedded data. The stripped URL can be passed from the front-end server to a web server for content delivery to the user device. The front-end server may decode the data stripped from the URL to be stored as collected base station data.

Abstract: An advertisement distribution system can log advertisement conversions using Near Field Communication (“NFC”). An online advertisement may be served to a user in response to a query or at a website. In response to the user selecting the advertisement, a landing page is displayed to the user and information regarding the advertisement is stored for logging purposes. The landing page may instruct the user to check in with an NFC-enabled device at an NFC base station of a merchant. The NFC base station transmits information identifying the merchant to the user's device and, in turn, the user's device transmits the information to the advertisement distribution system. The advertisement distribution determines that the advertisement resulted in a conversion using information regarding the advertisement and the information identifying the merchant received from the NFC base station via the user's device.

Abstract: Graphically enriching a promotional message delivered to a mobile communication device is described. For example, a mobile content server may receive the promotional message to be delivered to the mobile communication device. The mobile content server may determine content included in the received promotional message and identify at least one graphic associated with the determined content. The identified graphic may convey the relevance of the promotional message. The mobile content server may generate a graphically-enriched promotional message that includes the determined content and the identified graphic and communicate the graphically-enriched promotional message to the mobile communication device.